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Hey there! 🙋🏻‍♀️

Welcome! I’m Teodora — an experienced Product Designer with a background in Computer Science.

I design thoughtful, user-centered digital experiences that balance usability, aesthetics, and business needs. My work ranges from simplifying complex enterprise systems at global institutions like The World Bank to designing luxury e-commerce platforms for brands such as Vivienne Westwood and Dsquared2.
 

Before stepping into design, I was a full-stack developer — a background that still shapes how I think. It helps me approach problems analytically, assess technical feasibility early, and allows me to collaborate smoothly with development teams.
 

Whether I’m simplifying complex systems and processes, or crafting high-end shopping experiences, I focus on building solutions that not only work beautifully, but also fit the needs of both users and the business.

My Projects

01

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Vivienne Westwood

Contributed to the Definition phase, creating a modern, intuitive user experience that reflects the brand's iconic style. My work involved crafting responsive layouts to showcase their luxury collections and engage a global audience.

02

Dsquared2

Ran client workshops with Dsquared2 to gather requirements as part of the Discovery phase. Then, based on the requirements gathered, I led the Definition phase to design UX artefacts.

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03

Complex Forms –

How to simplify them for Enterprise Software?

A comprehesive guide to designing effective forms. The guidelines listed are especially applicable to more complex contexts, such as long forms in enterprise systems. 

04

SnowScout

SnowScout was born out of a yearly struggle me and my ski crew faced - finding the perfect resort for our trip. Every season, we’d spend hours digging through snow reports, comparing prices, and trying to match everyone's skill levels and preferences.
So I designed SnowScout - a smart, personalized platform that takes the hassle out of ski trip planning. It helps winter lovers find the right resort,
check conditions, and book a place to stay -
all in one place. 

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“It was a pleasure to work with Teodora as my UX designer. She consistently showed growth as a professional and displayed a strong desire to learn, which is reflected in her excellent analytical skills. Teodora has great communication skills, which allowed her to effectively articulate design concepts and ideas to the team and clients. She has a proven track record of success in working with multicultural, distributed teams, making her a valuable asset to any design project. I highly recommend Teodora and am confident she will continue to excel in her career."

- Oleg Levashov, PhD - Engineering Manager

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